At Yahoo, my role involved crafting numerous scripts and skillfully art directing those ideas into commercials. We fused creativity with strategy to enhance the brand's comedic and light-hearted appeal.
Project 01
The campaign tastefully portrays ridiculous scenarios where individuals find themselves at the crossroads of decision-making. These scenes effectively convey that in a world brimming with choices for your fantasy app, you should choose Yahoo Fantasy.
Make Better Choices.
Yahoo Mail 7.
Yahoo Mail 7.
Conquer life's daily annoyances with convenient features like one-tap unsubscribe, automatic package tracking, and receipts view, empowering you to win against the small yet formidable enemies of stolen packages, forgotten permission slips, and lost receipts.
Conquer life's daily annoyances with convenient features like one-tap unsubscribe, automatic package tracking, and receipts view, empowering you to win against the small yet formidable enemies of stolen packages, forgotten permission slips, and lost receipts.
Not Every Bird Can Fly.
In this whimsical commercial, a determined penguin scales a mountain, poised to take a leap, cleverly conveying the message that while not every bird can fly, anyone can soar in the world of fantasy football.
Not Every Bird Can Fly.
In this whimsical commercial, a determined penguin scales a mountain, poised to take a leap, cleverly conveying the message that while not every bird can fly, anyone can soar in the world of fantasy football.
Golf Or Nothing.
In a comical twist, our golf-loving dad wakes up to a smoke-filled house, but instead of saving his family first, he dashes out with his prized golf bag, ready to 'par'-take in golf season. Because when the fairway calls, even a blazing start to the day won't keep him from his tee time!
Golf Or Nothing.
In this whimsical commercial, a determined penguin scales a mountain, poised to take a leap, cleverly conveying the message that while not every bird can fly, anyone can soar in the world of fantasy football.
