Project 05
We aimed to reintroduce Yahoo as a corporate sponsor in a powerful way to a new generation of prospective employees and to create a celebratory and meaningful Pride experience for the LGBTQ+ community for a positive and lasting impression.
Let’s GLOW
Let’s GLOW
Our campaign's foundation centered on inspiring our employees and empowering LGBTQ+ influencers to create and share social videos, passing on the rainbow fan, which were subsequently showcased on various Yahoo platforms as a continuous video series. The recurring design element of rainbow noodles served as a vibrant visual metaphor, symbolizing individuality and uniqueness, and weaving a colorful thread that celebrated diversity across our content.
Our campaign's foundation centered on inspiring our employees and empowering LGBTQ+ influencers to create and share social videos, passing on the rainbow fan, which were subsequently showcased on various Yahoo platforms as a continuous video series. The recurring design element of rainbow noodles served as a vibrant visual metaphor, symbolizing individuality and uniqueness, and weaving a colorful thread that celebrated diversity across our content.
Results.
Event Branding.
Instagram Stories.
Bringing it to life.
Pride in the USA.
Brighton, UK.
